
A more transparent government is on its way, with the implementation of many of the new media available. President Bush started this process by updating Whitehouse.gov with various new internet communication tools like RSS feeds, videos and podcasts (Vargas, J.A., 2008). President-elect Obama has already shown us during his presidential campaign that he plans to make use of new media; the technological innovations he brings to his presidency should push forward in this direction. The use of internet media in the government will help to create an open-dialogue atmosphere and hopefully make U.S. citizens more interested and involved in political affairs.
A few issues exist surrounding the use of internet media in the government. Mr. Obama’s campaign for presidency may have been the most high-tech in history, and he feels strongly about taking the White House to the next level in terms of new media use. Unfortunately, the President-elect will be limited in terms of his ability to use these communication tools; the Presidential Records Act requires all presidential correspondences to be in the public record and thus will not allow for privacy. No past presidents used e-mail, and it is unclear if Mr. Obama will be allowed to do so due to the private nature of e-mail (Zeleny, J., 2008). In a New York Times article a reporter notes, “for all the perquisites and power afforded the president, the chief executive of the United States is essentially deprived by law and by culture of some of the very tools that other chief executives depend on to survive and to thrive” (Zeleny, J., 2008). It is ironic to think that Mr. Obama built his campaign on the notion of “change” and the use of the internet, yet he might be restricted from using many of the tools in office that helped get him there.
While there will be security and political issues that may limit some of the new media used by Mr. Obama, he already has plans to employ the use of YouTube in office. Building upon President Roosevelt’s “fireside chats” during the Great Depression, President-elect Obama is promising weekly videotaped question and answer sessions to be posted on his Web site, change.gov, as well as his weekly YouTube address to the nation (Buchanan, M., 2008). He may not have total flexibility in the internet media used in the White House, but these are both great ways to start getting people more involved. Also, Mr. Obama’s campaign addressed an issue that all candidates face; how do we get young voters interested? By holding weekly addresses on YouTube, a forum that became popular amongst youth, he has already begun the process of retaining young people’s interest. Perhaps by using these new internet technologies during his presidency he will also start drawing prospective young voters’ attentions which future candidates could benefit from.
Political pundits debate whether or not making use of new media will really create transparency in the government. The truth is, whether the medium is print, radio, television, or videos streamed online, presidential materials will always contain spin. Messages from the White House are controlled public relations efforts and no matter who produces online content, it will have spin. By bringing cameras into the White House and streaming videos online, we may have an opportunity for less secrecy, but it will still be heavily edited. That being said, trying to connect with Americans in an innovative fashion is a step in the right direction. Online discussions in response to posted videos and other new internet media may gain the attention of local politicians and actually impact their decision making. People may feel more connected to the national government if they feel included; and new media allows for a stronger, more intimate relationship between citizens and government officials.
Sources:
1. Buchanan, M. (2008, November 14). Obama Will Deliver Weekly Fireside Chats. Message posted to the Gizmodo Web Log, archived at http://gizmodo.com/5087052/obama-will-deliver-weekly-youtube-fireside-chats
2. Vargas, J.A. (2008, November 14). The YouTube Presidency. Message posted to the washingtonpost.com Web Log, archived at http://voices.washingtonpost.com/the-trail/2008/11/14/the_youtube_presidency.html
3. Zeleny, J. (2008, November 15). Say Goodbye to BlackBerry? Yes He Can, Maybe. The New York Times, p. A1.
Image from:
Buchanan, M. (2008, November 14). Obama Will Deliver Weekly Fireside Chats. Message posted to the Gizmodo Web Log, archived at http://gizmodo.com/5087052/obama-will-deliver-weekly-youtube-fireside-chats